Which of the following is NOT one of the five phases of the product development process in fashion?

The five phases of the product development process in fashion typically include concept, design, production, and marketing, among others. While concept involves brainstorming and developing ideas, design focuses on creating and refining the product aesthetics, and production relates to the actual manufacturing of the garment. Marketing is indeed an essential part of the overall strategy for getting a fashion product to consumers, but it is not classified as a distinct phase of product development.

The omission of marketing from the core phases emphasizes that while it plays a crucial role in the overall success of a product, it occurs after the initial product development phases are conceptualized and executed. Marketing campaigns and strategies are executed to promote the developed product, making it more of a post-development activity rather than an inherent step in the underlying design and production phases. Thus, identifying marketing as not one of the initial phases reflects an understanding of how fashion product development is structured.