What is the fashion cycle?

The fashion cycle is best described as the ongoing process of introduction, rise, peak, decline, and revival of fashion trends. This concept represents how trends emerge, gain popularity, and eventually fall out of favor, only to sometimes be revived later. Understanding this cycle is crucial for those in the fashion industry, as it helps predict which styles will be in demand and when.

Each stage of the cycle provides insight into consumer behavior and market dynamics. For instance, a new trend is introduced and begins to gain traction during the rise phase, eventually reaching a peak where it is widely adopted. After this peak, interest may wane, leading to a decline in popularity, after which a trend might re-emerge. Recognizing the stages of the fashion cycle allows designers, retailers, and marketers to strategize their offerings accordingly.

In contrast, while seasonal styles and a designer's evolving aesthetic are relevant topics in fashion, they do not encompass the entire process reflected in the fashion cycle. Similarly, marketing strategies for seasonal sales may take advantage of the cycle but do not define its existence or function.