What does 'fast fashion' mean?

The concept of 'fast fashion' refers to the rapid production of inexpensive clothing designed to quickly respond to the latest trends in fashion. This model allows retailers to bring designs from the runway into stores at a fraction of the cost and in a much shorter timeframe. The primary goal of fast fashion is to offer consumers trendy clothing at affordable prices while frequently updating collections to keep up with ever-changing styles and preferences.

The fast fashion model relies on inexpensive materials and quick manufacturing processes, which enable brands to turn designs around quickly and engage consumers who are eager to stay fashionable without spending a lot of money. This approach has become prevalent in the clothing industry because it capitalizes on a culture of immediate satisfaction and the ever-increasing demand for new styles.

In contrast, the other options describe different aspects of the fashion industry that do not align with the core principles of fast fashion. They emphasize slower production methods, sustainability, or high-end quality, which are not characteristic of the fast fashion market.