What are 'seasonal trends'?

Seasonal trends refer to fashion styles and colors that gain popularity and become prominent during specific times of the year, such as spring, summer, fall, or winter. Designers often release collections that align with these trends, introducing garments that reflect the seasonal colors, fabrics, and styles that consumers are looking for during that time.

These trends are influenced by various factors, including weather changes, cultural events, and fashion shows, which showcase what is "in" for that particular season. For example, lighter fabrics and brighter colors might be favored during spring and summer, while warmer materials and deeper tones may come into play in the fall and winter. Understanding seasonal trends is crucial for anyone in the fashion industry, from designers to retailers, as it helps them tailor their offerings to align with current consumer interests and market demand.

Timeless styles, on the other hand, do not fit within this concept as they are not specific to any season; rather, they endure across years and trends. Fashion items that are discontinued after one season almost contradict the essence of seasonal trends, as they suggest a fleeting nature without repetition. Lastly, while celebrity endorsements can influence fashion, they do not solely drive seasonal trends, which are more broadly defined by collective cultural movements and seasonal needs