Define the term "visual merchandising."

Visual merchandising refers to the practice of presenting products in a way that enhances the customer experience and encourages sales. This involves the strategic arrangement of merchandise, use of displays, lighting, colors, and other design elements to create an inviting shopping environment. Proper visual merchandising aims to attract customers' attention, highlight specific products, and ultimately influence purchasing decisions. It plays a crucial role in retail by not only showcasing products effectively but also by creating an overall atmosphere that engages customers and enhances their shopping experience. By understanding and implementing visual merchandising techniques, retailers can create appealing displays that resonate with their target audience.